| #1 |
Get
More Exposure for Your Property |
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Your
home must be listed by a REALTOR® in order
to be included in the Multiple Listing Service
(MLS). The MLS a massive database of homes, that
is now available to the public in most states via
the Internet. According to the National Association
of REALTORS® the majority of buyers find their
REALTOR® and their home using the MLS. Statistics
show 86% of buyers use a real estate agent during
their search, 75% of buyers bought their home with
the assistance of a REALTOR®, and 83% of sellers
sold their home with the assistance of a REALTOR®*.
Most REALTORS® are hesitant to show buyers “for
sale by owner” (FSBO) properties because they risk
not getting paid. Why limit yourself to the small
percentage of buyers not using a REALTOR®? |
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| #2 |
Save Valuable Time |
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The
process of attracting buyers, being available to
show your house, providing property disclosures
and making the sale requires many hours of work.
In addition, if you are not well versed in writing
real estate contracts you risk having legal issues.
Why spend your valuable time when a REALTOR® can
do it for you and do it more efficiently? They
are well worth the fee you pay at closing. |
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| #3 |
REALTORS® Price Your
Home Competitively |
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Sellers may be aware of a few
nearby homes that have sold, but they don't have
access to the area market data nor do they possess
any professional knowledge of real estate transactions.
A REALTOR® will utilize a Competitive Market
Analysis (CMA) which is an invaluable tool when
pricing property. |
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| #4 |
Contracts and Disclosures |
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A
REALTOR® knows how to complete the required
contracts, forms and disclosure statements necessary
for each sales transaction. All of the legal documents
must be completed properly and in a timely manner.
REALTORS® are very familiar with the process
and can ensure it goes smoothly. You can also take
advantage of an agent's expertise to make sure
that you don't sign anything that is not in your
best interest and prevent legal trouble after the
sale. Nearly one third of FSBO sellers felt understanding
and completing the necessary paperwork was the
most difficult task when selling a home themselves*. |
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| #5 |
Make
More Profit with a REALTOR® |
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It
pays to use a real estate agent! A typical FSBO
home sold for $175,000 when sold by a REALTOR®,
compared to $145,000 when sold by the owner*. Even
with a commission, the seller made significantly
more money. |
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| #6 |
Insulate Yourself from Potential
Buyers |
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Sellers
have an emotional attachment to their home and
may only emphasize the features they consider most
desirable. However, as trained professional, a
REALTOR® is more attuned to the buyers' needs
and will highlight the most appealing features
to each buyer. A REALTOR® also insulates you
from potential buyers who try and under cut your
price. Plus, many buyers feel intimidated when
dealing directly with the seller. |
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| #7 |
A REALTOR® Qualifies
Buyers with Pre-Approvals from a Lender |
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Using
a REALTOR® can save you the headache of dealing
with unqualified buyers. REALTORS® are experienced
in dealing with pre-qualifications and can help
you avoid wasting time in negotiations with buyers
who cannot afford your home. Buyers seek assistance
with obtaining a mortgage that best suits their
needs. A REALTOR® is associated with a multitude
of lenders and can help expedite the sale process
by assisting a buyer with appropriate financing. |
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| #8 |
REALTORS® are Experienced
Negotiators |
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Many
sellers are hesitant to bargain with buyers or
are just uncomfortable with negotiating. REALTORS® are
experienced negotiators and can be a powerful ally
when negotiating a contract with a prospective
buyer. Your REALTOR® will help you obtain the
highest price for your property, review all of
the terms and conditions stated in the contract,
assist you with inspection reports and coordinate
all the closing details. |